Abhishek Shah

Digital Service Innovation, Digital Transformation, Managing Disruptive Technology, Corporate Startup Lab, Organizational Design and Implementation, Intermediate Statistics, Object Oriented Programming, Database Management Systems.

• Corporate Startup Lab Fellow at Swartz Center for Entrepreneurship, Tepper School of Business.
• Educational Program Assistant at Center for Leadership Studies, Carnegie Mellon University.
• Graduate Teaching Assistant for Corporate Strategy (45-770) at Tepper School of Business.
• Graduate Teaching Assistant for Entrepreneurship Through Acquisition (45-817) at Tepper School of Business.
• Graduate Teaching Assistant for Lean Entrepreneurship (45-805) at Tepper School of Business.
• Graduate Teaching Assistant for Negotiation (94-800) at Heinz College of Information Systems.
• Graduate Teaching Assistant for Entrepreneurship (94-807) at Heinz College of Information Systems.

Object Oriented Programming, Database Management, Software Engineering and Project Management, Information Systems and Engineering Economics, Web Technologies.

• Represented the institution at various national, state and district-level competitions, winning 5+ awards.
• Participated and won awards at numerous intra and inter-college competitions.
• Member of the Product Innovation Lab @ PVGCOET by IIT, Bombay.
• Developed web applications for college related activities.

• Led a cross-functional student team in the development of a Customer Engagement Score (CES) metric, analyzing customer data across transactions, product portfolio, and channel usage to measure client-bank engagement.
• Fostered an agile project management environment, which reduced the CES development timeline by 30%.
• Conducted extensive A/B testing and piloted the CES with select client groups, which led to a 15% increase in the identification of at-risk clients and a 20% improvement in cross-sell opportunities within the AMG sector.
• Delivered actionable insights through CES data mining, which influenced the creation of new engagement-driven financial products, tailored to the needs of the client’s high-net-worth and ultra-high-net-worth AMG clients.

• Enhanced digital customer experience for a Fortune 100 client’s wireless service brand by conducting customer journey analysis, benchmarking competitors, and recommending strategic enhancements aligned with the industry’s best practices.
• Drove the adoption of customer-centric design principles, leading to the redesign of the service interface that enhanced usability by ~10%.
• Reduced ticket turnaround time by ~20% by leveraging data-driven insights to align focus group feedback with corresponding JIRA tickets

• Collaborated with cross-functional teams to build the digital consumer experience for Life Insurance (0 to 1) by performing market and customer research, defining user stories, prioritizing features, and post-launch product management.
• Enhanced 57% growth in conversion rates and generated 28% more leads by reducing drop-off by gathering and validating product feedback through A/B testing and surveys for entry points of life, home, and auto insurance.
• Boosted sales by ~20% by recommending strategic initiatives and owning the product roadmap for B2B tools (Widgets, APIs & Webhooks) by fostering partnerships with key stakeholders to comprehend pain points and future needs.
• Piloted the first automated page generation feature at Bubble to scale long tail keyword page generation based on cheapest insurance quotes in 100+ cities across the United States, leading to a new revenue source for SEO that helped grow net new revenue.
• Improved conversion rates by 4% and increased user satisfaction by 79% by identifying and communicating improvements through Google Analytics dashboards, which correlated with performance metrics related to customer attrition and other KPIs.
• Achieved CTR of 3.8% and an overall monthly increase in new visitors by 18% by researching and implementing HTML5 display ads.
• Aligned diverse stakeholders and teams: engineering, user experience, data, product marketing, and business strategy to communicate the status and progress towards product vision and road map metrics through a weekly email digest for leadership.

• Increased revenue by over 70% in 6 months by creating an omnichannel reporting platform to measure online marketing campaigns, helping us scale from a limited number of campaigns to hundreds of campaigns a week.
• Improved average collaborations per creator by 25% by transforming performance-based campaign metrics, user statistics, and channel demographics data into actionable insights to build comprehensive profiles and matches between Brands and Creators.
• Handled end-to-end campaign activities – Influencer interaction, designing, executing & analyzing the performance post-completion.

• Selected as a part of the 2023 Corporate Startup Project Course Cohort.
• Worked in a multi-disciplinary team to develop Robotics Solutions for Carlisle Construction Materials.
• Conducted extensive research on consumer needs and preferences to ensure better outcomes for customers in the construction industry.
• Developed a detailed business model and explored new market opportunities for Robotics Solutions.
• Generated customer profiles to better understand the target market and their requirements.
• Successfully produced a viable prototype of the Robotics Solutions.
• Presented and pitched the Robotics Solutions to high-level executives, highlighting their benefits and potential impact on the industry.

• Developed ETL programs using Informatica for migrating data from VSAM (Mainframe) to Oracle. Reviewed and analyzed functional requirements, and mapping documents and performed unit testing at various levels of the ETL.
• Developed AWS CDK applications to migrate on-prem data to AWS S3 buckets for analysis by the data engineering team.

• Collaborated within an agile team structure as a web developer for development of ‘Declaration of Consent’ project – a portal for documenting, storing and retrieval of declaration of consents collected by MBIL, DFS and Authorized Dealers.
• Assisted in development of Sales Planning Simulation tool, which acts as an important intermediator between production planning and sales planning.
• Designed and optimized process documentation for processes to be automated using RPA.
• Authored Business Requirement Documentation for digitization of the ‘Homologation’ project.

• Assisting in creating curriculum and seminars around leadership for students across all colleges at Carnegie Mellon University.
• Led the website content development in collaboration with the College of Engineering (COE) Marketing and Communications Office.
• Working closely with the leadership of the Center for Leadership Studies to translate content into user-friendly web pages.
• Spearheading the development of the alumni network, course materials, and center offerings.
• Research & mapping of current institutional models and trends around Leadership studies.

• Building ViB (Venture in a Box) – specializing in providing support and platforms for corporate innovation programs that need to scale beyond experimentation.

• Founded the TED Club at PVG’s COET and acquired license from the TED Conferences to conduct a TEDx event.
• Recruited and spearheaded a team of 30 members and spread passion for TEDx throughout the institute.
• Organized TEDxPVGCOET, an independently organized TED event with great success.

• Recruited and managed a team of 50 students from the Computer Engineering Department at PVG’s COET.
• Facilitated a 60% increase in membership registrations compared to the previous year.
• Organized and conducted 40+ events throughout the year for students and faculty at PVG’s COET.

• First prize at District Level Mini Project Competition organized by Cummins College of Engineering.
• All India Rank 4 at National Level competition ‘Placement Heat’ conducted by Talent Battle.
• Various Inter and Intra College awards for technical and non-technical competitions.

• Developed a rule-based surveillance and interpretation system using machine learning and computer vision for real time analysis of images, videos and data recorded by surveillance cameras.
• Designed a cross-platform web application using Django for better UX.
• Analyzed various models and finalized the Faster-RCNN with RESNET 50 model for best performance of our test case.

• Developed a cross-platform web application for assessing and analyzing the scientific literacy of the general population.
• Demonstrated innovativeness by developing graphics-only quizzes to mitigate the language barrier.
• Designed and developed an admin portal with various interactive charts, graphs and maps for the ministry personnel.

• Designed a complete accident alert system consisting of an Arduino module and an android application.
• Programmed the Arduino module to communicate with the CAN bus of vehicles and parse data to be sent to the android application.
• Developed an android application to act as a SOS device in case of accidents. Other modules like vehicle tele-metrics, woman safety and black box systems were also developed.

• Web Developer – Sumitra Ramrao Nagarkatti Foundation
• App Developer – Bhoomi Jalsandharan Udayami
• Fundraiser – Muskurahat Foundation